“Fake news” has injected a toxic cocktail of lies, conspiracy theories and hate into our politics. It stokes fear, intolerance and anger. It has already hurt our democratic politics and our society. And there is evidence that it causes mental illness, especially among young people.
The fake news industry is largely funded by online advertising by big brands, who usually have no idea where their money is going; they just pay a middle-man who places the ads.
This advantages websites that prioritise sensationalist “clickbait” - stories that play fast and loose with the truth in order to generate the most traffic.
This damages our democracy and society.
Together we must and can do something about this.
Who We Are
Stop Funding Fake News is run by activists who commit as much time as they can spare.
We would like to be open about our identities, but doing so could put activists at risk. The Sleeping Giants campaign in America took on Steve Bannon’s alt-Right site, Breitbart, to huge success. In fact, their success inspired us to set up Stop Funding Fake News. But their family members’ details were published online by their opponents.
In reality, Stop Funding Fake News is all of us who take part by tweeting and emailing companies which advertise on sites promoting hate. It is all of us, working together, that will defeat fake news.