Advertisers –

Protect our democracy.

Fake News is bad for your brand.

Fake News is big news these days. Over half of British adults say that they worry about Fake News. There is huge scrutiny of the Fake News infrastructure by legislators, the Government, the media and consumer activists. Part of that infrastructure is highly partisan, hate-filled sites that systematically present conspiracy theories and untruths as facts.

A number of Fake News sites fund their activities through carrying advertising, often for big brands. They use clickbait headlines and social media to draw people into their content, which is monetised using big intermediary platforms like Google’s advertising service. Stop Funding Fake News operates simply by informing big brands that their adverts are appearing on these sites and therefore funding their activities.

The truth is that most of the clicks generated for these sites are for the worst of their output. Adverts are being served up alongside conspiracies, illiberalism, lies, racism and misogyny, which sadly is what generates most controversy. That's not good for your brand which will be associated with those negative sentiments in readers' minds. Likewise, advertising agencies which place their clients’ adverts next to offensive and dishonest content risk doing damage to their brands. Just as most agencies would never embarrass their clients by purchasing advertising space in an offensive magazine, they shouldn’t do it on fake news websites.

Furthermore, we will continue to highlight the presence of brands’ advertising on Fake News sites. Not taking action is no longer an option - as digital ad buyers around the world are realising, there is a social and commercial cost to advertising on Fake News sites.

See our comprehensive list of Fake News sites we recommend for blacklisting.

YOU CAN DO SOMETHING ABOUT THIS.

Your digital advertising manager should be able to immediately blacklist these sites from carrying your adverts. If you need more advice, please get in touch with us at stopfundingfakenews@gmail.com. We've provided a step-by-step tutorial for how you can blacklist websites on Google Ads and YouTube to show you how easy it is.

Once you've blacklisted these sites, email us and we'll add you to our ethical advertisers list, which highlights companies defending the truth against Fake News.

Struggling to blacklist the sites? Drop us an email or message us on Twitter.

From 4th May 2020, Stop Funding Fake News has been a project of the Center For Countering Digital Hate. Company Number: 11633127. Registered Address: Langley House, Park Road, East Finchley, London, United Kingdom, N2 8EY. Privacy Notice.

  • White Twitter Icon