Fake News is breaking our politics.
Misinformation sites are serving as super-spreaders for conspiracy theories and identity-based hate, funded by advertisers who have no idea their ads are even appearing there. Thanks to the Google Display Network, which monetises dangerous Fake News across the internet, your ads are at risk of appearing next to false and hateful content on some of the most damaging sites in the world.
You can be a part of the solution.
Brands can vote with their feet and add misinformation sites to their advertising blocklist, protecting their ad money from low-quality, reputationally damaging content, and reducing the supply of revenue to some of the biggest and well-organised hate actors in the world. It's a win-win.
Here's what you can do right now:
Take a look at our research briefings on our original target sites, COVID misinformation super-spreaders and anti-Black Lives Matter fake news sites.
Download our comprehensive Blocklist and add it to your advertising campaigns to ensure your ads (and our democracy!) are protected.
Drop us an email to learn more about how we can keep your ads protected in the future.