For the people.
We call on brands advertising on Fake News sites to stop funding Fake News.
Stop Funding Fake News was set up in 2019 by people who were concerned about the rapid rise in Fake News.
Since we launched, we’ve seen one of our target fake news sites completely shut down, and the capacity of several others reduce significantly as a result of us damaging their ability to raise revenue.
We are pro-truth, pro-balance and pro-responsible news. We invite brands and people to consider whether they want their adverts to appear next to hate and untruths. (Spoiler alert: turns out paying for hate and Fake News is not a great look.)
By helping hate-filled clickbait and Fake News gain revenue from advertising, Google has put money ahead of morality, and advantaged outrage over facts. Together, our supporters who tweet, email and donate help bend the arc of morality back towards justice. It’s pretty simple.
To learn more about how Fake News is funded by adverts, and how we fight against it, read our briefing: